Betsoft gaming content deal for Hungary’s Grand Casino

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Betsoft Gaming has signed a long-term content agreement with Hungarian online operator Grand Casino.

The agreement sees Grand Casino integrate all of Betsoft’s AAMS-certified games, which
includes titles from the Slots3 collection.

New to online, Grand Casino’s parent group operates a long-established land-based casino in Hungary – key to Grand Casino gaining accreditation from the country’s regulator and making it one of just two online operators in the country.

Aaron Axisa, account manager at Betsoft, said: “With a team of international igaming veterans, supported by more than 20 years of land-based experience at the group level, Grand Casino recognises the importance of not just acquiring new players, but keeping existing ones engaged.

“At Betsoft, we believe strongly in rewarding players with exciting experiences they will not find anywhere else, so we are thrilled to be able to work towards this shared goal with a partner who shares our principles.”

Shanta Segabon, Grand Casino’s chief marketing officer, said: “We have a cast-iron commitment to creating the best possible player journey, through continuous product innovation.

“As early entrants to a new market, our success will be determined by two factors: how well we satisfy and retain players, and our ability to partner with first class content providers like Betsoft.”