GVC enters Georgian market with Crystalbet integration

GVC has detailed the launch of a comprehensive suite of casino content on Georgian sports betting and gaming brand Crystalbet.

The unveiling comes after GVC acquired a 51% stake on 13 April 2018, and marks the first milestone in integrating GVC’s proprietary and licensed content into Crystalbet’s product line-up.

It means that Crystalbet’s customers will now have access to over 150 games from suppliers such as NetEnt and Yggdrasil as well as around 15 titles developed by GVC’s in-house studio and available exclusively through the Group’s proprietary platform.

The games include a broad range of slots and table games, including progressive jackpot slots, offering multimillion-euro prizes. The content will be offered across multiple channels, including PC, web and mobile.

Commenting on the announcement, Shay Segev GVC’s Co-Chief Operating Officer said: “We are delighted to have integrated GVC’s gaming content with Crystalbet in such a short space of time since the acquisition. Georgian customers will now have access to a hugely expanded range of games which we believe is by far the broadest and best in the market.”

GVC is also working with the Crystalbet management team to integrate its market-leading CRM tools and knowhow, helping the brand to further improve customer acquisition and retention. Additional product from GVC’s portfolio will be introduced throughout the year including live dealer games and further content that GVC licences from other leading third-party suppliers.

Today’s launch comes on the back of GVC’s recent trading update that reported Crystalbet’s outstanding performance in the year-to-date, with wagers up by 45% year-on-year and NGR, up by 83%.

Koba Giglemiani, CEO of Crystalbet added: “The support that GVC have provided Crystalbet since we began working together has already had a hugely positive impact on our business. The benefits we are seeing, even at the earliest stages of our integration, makes us extremely excited about the future. We are looking forward to progressing the integration and offering our customers the very best online gaming experience.”