Gaming content and technology giant Playtech is to be the exclusive UK bingo and casino platform and content provider for Gala Leisure‘s new Buzz Bingo brand.
The agreement will see Buzz Bingo customers accessing Playtech ONE omni-channel content through a single account and wallet. The full solution will be available across all channels in 2019.
Using Playtech’s IMS player management system, which supports
real-time player engagement and data-driven CRM, the deal also includes access to Playtech’s bingo and slot games on its handheld Electronic Bingo Terminals in Buzz Bingo clubs.
Shimon Akad, chief operating officer at Playtech, said: “We are delighted to announce this new strategic partnership with the UK’s market leader in bingo.
“Through Playtech ONE we have proven the value our technology can bring to leading retail
brands. Our data-driven omni-channel technology allows operators to devise bespoke,
intelligent marketing campaigns and seamless online and offline customer journeys.
“This means that, on average, an omni-channel player will spend twice as much as that of a single-channel player.”
Chris Matthews, CEO of Gala Leisure, added: “We have exciting plans for the future under our new name, Buzz Bingo. As the market leader in the UK for retail, our customers have been asking us to allow them to play online as well.
“Our decision to partner with market leader Playtech is based on delivering an exciting, transformational proposition for our customers. We look forward to working with Playtech in the future as a key partner.”