Online and mobile casino content provider iSoftBet has appointed Mats Lundin as Head of Sales for Europe.

Lundin, who joins from Play’n Go, will be responsible for driving sales in regulated markets across Europe. He will report directly to iSoftBet’s chief commercial officer, Michael Probert.

Probert said: “The huge increase in demand for our games, products and services has seen us expand our team in recent months, culminating in hiring Mats to drive sales in key regulated markets across Europe.

“Mats has a wealth of experience in the igaming sector, and we believe he will play a key role in building even more momentum behind iSoftBet as we continue to establish ourselves as the go-to online casino content provider and aggregation platform.”

Added Lundin said: “I am thrilled to join the iSoftBet team at such an exciting time for the business. I really enjoyed my time at Play’n Go, but the opportunity at iSoftBet was too good to turn down.

“They have really ramped up their game development team and have the GAP platform that is in big demand and I am excited to be playing a central role in the expansion of the business in key regulated markets across Europe.

“I join a highly experienced and incredibly professional team, and look forward to transferring my knowledge of the market to help iSoftBet become the leading supplier.”

Lundin is the latest in a series of senior iSoftBet appointments, including Andrew Bonnici as Head of BI and Ofir Haber, Head of Product who previously worked at 888 and SB Tech.