Bethard brand ambassador Zlatan Ibrahimović, possibly celebrating the Nolimit City deal

Betting and gaming operator Bethard has signed a multi-year deal to include the Nolimit City content portfolio across the group of Bethard brands.

Bethard operates in-house brands along with offering a B2B white-label platform, enabling cross-selling of Nolimit games to its entire network.

Malcolm Mizzi, head of sales at Nolimit City, added: “Being linked to another tier-one operator in the industry gives us more fuel to deliver more great slot games. Bethard Group has become a leading name in the industry and we’re ecstatic for this partnership to happen.”

Bjørnar Heggernes, casino manager for Bethard, added: “We always aim to give our players the best possible gaming experience they can get, therefore, I am thrilled to team up with a talented provider like Nolimit City.

“Offering stunning artwork and fantastic gameplay, we are confident that the content will be an instant success across our brands.”

Bethard recently added Swedish football icon Zlatan Ibrahimović as brand ambassador as the company continues to grow in stature.