1X2 Network has become the first to sign up to First Look Games, a platform providing a direct link between game studios and online casino affiliates.
First Look, which launched at iGB Live in Amsterdam last week, welcomes 1X2 Network subsidiaries 1x2gaming and Iron Dog Studio.
1X2 Network is now loading information for its full slots portfolio onto the First Look platform and game library, including game information sheets and marketing assets that affiliates can download and use.
For its proposed Halloween release, The Curious Cabinet, the developer will be using First Look’s Premium service, which allows studios to upload game information and assets two weeks prior to launch.
This information can then be accessed by a select number of qualifying affiliates, enabling them to create content for their sites and have search engines index reviews before publicising the page immediately once the title is live.
Tom Galanis, founder of First Look Games, said: “We are delighted to have signed our first game studio partner just days after launching at iGB Live.
“Iron Dog Studio is one of the hottest suppliers in the market right now, and we are thrilled to be working with both 1X2 Networks studios to share accurate and compliant information about their games with online casino affiliates.”
Kevin Reid, chief operating oOfficer of 1X2 Network, added: “First Look Games is what developers like us have been crying out for, as gaining direct access to online casino affiliates the way you can via the platform offers tremendous upsides for us.
“It means we can easily share game information with publishers that serve as the first point of contact for our content with an end user, while also ensuring the content the affiliate partners create for our games is 100 per cent compliant.”
