MoPlay has enhanced its Premier League portfolio, after announcing it has agreed a new partnership with Watford FC which will see the betting and gaming brand become the club’s sleeve partner.
Becoming the largest sleeve sponsorship to date for the Vicarage Road outfit, it follows a deal earlier in the week which saw MoPlay unveiled as the official betting and gaming partner of Manchester United.
The relationship will see the MoPlay logo appear on the Watford home shirt, while the brand’s app icon will adorn that of the away jersey.
Spencer Field, Commercial Director of Watford FC, commented: “This is an important year for the club, as we strive to increase our global reach while continuing to make our fans proud by doing things differently in the Watford way.
“We are thrilled to have found a partner, in MoPlay, that matches our ethos by looking to disrupt the betting industry by offering their customers a more engaging and enjoyable experience.”
MoPlay details that it’s to work closely with the club to “develop activation initiatives in a range of markets,” whilst also pledging to announce a number of initiatives to rewards Watford fans for their ardent support.
Juergen Reutter, MoPlay CEO, added: “Securing a shirt sleeve presence in the Premier League, so soon after our launch, is a true statement of intent for the MoPlay brand.
“We’re delighted to be partnering with Watford, a club on the up, and one we feel a genuine synergy with. Since our first meeting with Watford’s representatives, we’ve been hugely impressed by the club, its authenticity and its ambition.
“Our objectives are fully aligned in terms of global expansion and offering enhanced experiences for a new generation of fans. Our motto is to #MoveOnUp, and we aim to make that ethos a reality with Watford, on and off the pitch, during the season ahead.”
Watch the video announcing the fresh link-up below.