Vegas Kings extends Resorts Casino and Mohegan Sun deal

Resorts Casino Hotel Atlantic City

Vegas Kings, the web design and development agency that caters exclusively for the igaming industry, has announced a renewal of its digital creative retainer with Resorts Casino and the Mohegan Sun.

The firm has been working within New Jersey’s regulated online casino alongside Resorts Casino Hotel Atlantic City, managing its digital gaming asset’s online and offline creatives for the last two and a half years.

Securing a further twelve month retainer with Resorts, who operate the and sites, Vegas Kings is to continue its provision of a full tiered service.

Ashley Adir, chief executive officer of Vegas Kings, commented: “We are very excited and proud to continue our close working relationship with the Resorts Digital Gaming team.

“Both brands are gaining great share within the New Jersey online market and the additional value that VK brings to the table is helping pave the way for both services to be at the forefront of the industry.”

Under the terms of the agreement, Vegas Kings is to handle all the daily creative and web development requests, ranging from online acquisition banner creatives, social media adverts, HTML mailers, video production promoting new games to full HD TV adverts, billboards and website back-end development.

“We love working with Vegas Kings and were so excited and thrilled to sign another year with them. Without them, being one of the leading operators in New Jersey would not be possible,” stated Ed Andrewes, CEO of Resorts Digital Gaming LLC.

New Jersey’s Division of Gaming Enforcement (NJDGE) released its gaming revenues for the month of July this week, with a 25.8 per cent increase in internet gaming win to $25.8m, from the previous years $20.5m, detailed.

Amongst that figure is a 5.1 per cent boost for Resorts Digital, seeing its figures almost break the $4m barrier as it reached $3.9m for the month, up from 2017’s $3.75m.