Global Gaming has announced that it has partnered with advertising executive Joakim Jonason’s New Ad Agency, for the official launch of SpelLandet.
The new online casino, which “is looking to hit the market with a bang,” is to see its campaign, launched earlier this week, incorporate television, radio, print and online, whilst running for an initial six week period.
Following on from its success with sister brand Ninja Casino, Global Gaming is hoping that utilising the services of an “established and prestigious” advertising agency will add a new dimension to the SpelLandet Launch, focussed on its ‘Sometimes life is wonderful’ slogan.
Alessandro Focardi, Global Gaming’s chief growth officer, explained: “After seeing Ninja Casino skyrocket to success, we realised we had a perfect opportunity to capitalise on the market, and provide another exciting casino product to our users with the launch of SpelLandet.
“While Ninja Casino offers an exciting and unique experience, SpelLandet builds on the same technology and unique features encompassed with PayNPlay, and takes a different direction, one that is slightly more lighthearted.
“Our tagline ‘Sometimes life is wonderful’ sums it up really well. We all deserve a bit of fun and excitement now and then, and we feel SpelLandet can help provide that.
“We went for the very best with Joakim Jonason’s New Ad Agency. He has been behind some incredible campaigns, such as Diesel’s ‘Successful Living’.
“We are creating a brand that will stand out in the market and we want it to be introduced with a campaign that will leave its mark, which we know will happen with Joakim and his team.”
Of New Ad Agency’s involvement in the launch, Jonason added: “We have always enjoyed working with disruptive concepts and brands that are known for ‘thinking outside the box’.”
“With their innovation-driven products, known for challenging the norm in the iGaming industry, Global Gaming are a perfect match for our ideal innovative client. We are very excited to be working with them.”