Global Gaming has launched a major new marketing campaign for Ninja Casino with racing driver Mika Salo.
The campaign includes TV commercials and local meet-and-greet events, along with a series of competitions and raffles with winners accompanying Salo on F1 trips for a VIP experience.
The former F1 diver will also be regularly chatting with followers on the Ninja Facebook page during the campaign.
“I’m looking forward to this exciting opportunity,” said Salo. “It’s great to work for an award-winning company.”
Jussi Hietaranta, country manager for Finland at Global Gaming, said: “We are thrilled at this fantastic opportunity and look forward to working with Mika on this unprecedented campaign.”