Malta based supplier Helio Gaming is to provide its full suite of lottery based titles to aggregator and platform provider WeAreCasino, under the terms of a fresh deal.
Following on from its success at the inaugural CasinoBeats Summit, a further agreement is to see the integration of Helio’s own branded lotto games and betting on international lotteries, which are to be made available to the platform’s operator partners.
The addition of this suite of tailored products “will offer players the chance to win life-changing prizes from small stakes, as sportsbooks and casinos are able to provide lottery options for the first time”.
Richard Mifsud, CEO at Helio Gaming, stated: “WeAreCasino has established a varied network of operator partners, and signing up with them is another exciting step for us.
“We are always striving to further the reach of our games, and we are confident that this new partnership will help us do that, particularly given their presence in Europe and a number of emerging markets.”
With no skill or pre-existing knowledge required to enjoy success, WeAreCasino hopes that via the integration the games will service as an acquisition and retention booster, whilst also enhancing the operator’s ability to cross-sell high-frequency jackpots.
Christian Maglia, CCO at WeAreCasino, added: “Helio Gaming has created a fantastic portfolio of lottery games, and we are sure their content will appeal to operators.
“We are always looking for engaging content which our partners can deliver to their customers, and deals such as this one will keep us on track to do that.”
This latest deal is a further boost for WeAreCasino, one the success stories of last month’s CasinoBeats Summit held in London, who just last week lauded the event as having a huge impact as the firm looked set to secure at least four deals on the back of the event.
Benefiting from a strong presence and a meeting room at the Summit, Maglia detailed that the supplier was further boosted by positive talks with Spinmatic, BeFee, 1X2Network and SpiffGaming at the event.
