Authentic Gaming pens Optibet deal for Latvian and Estonian entry

Live casino provider Authentic Gaming has continued its regulated market expansion strategies across Europe, after inking an agreement with online casino and sportsbook operator Optibet.

Entering Latvia and Estonia as a result of the new deal, the partnership ensures users of the Lifland Gaming brand gain access to a selection of live roulette games, streamed from the floors of luxurious casinos from around the world.

Done so via the supplier’s flagship Authentic Roulette platform, tables encapsulated as part of the includes The Platinum Casino at the Radisson BLU Hotel in Bucharest, Casino International Batumi at the Hilton Hotel in Georgia, Italy’s The Saint-Vincent Casino, Royal Casino from Denmark and United States’ Foxwoods Resort Casino.

Chris Davis, head of casino at Lifland Gaming, said, “The Latvian market is extremely limited in regards to its live casino offering, but we intend to change that.

“We chose Authentic Gaming because of their high quality video stream, intuitive UI and player-driven functionality. We love the product and I’m sure our customers will too.”

Also included as part of the deal are games from Authentic Gaming’s recently launched live arena studio in Malta, hailed as “the largest live auto-roulette studio in the world” and containing six live auto roulette tables with four different game formats: classic roulette, speed roulette, VIP roulette and its “never-seen-before” Blaze roulette variant.  

Jonas Delin, CEO of Authentic Gaming, said: “This is a breakthrough deal for us, and forms part of our strategy to enter regulated markets in Europe and beyond.

“The Latvian market is very exciting as gaming laws prohibit Latvian based live dealer suppliers from targeting the local market, but through our partnership with Optibet we can swiftly establish Authentic Gaming as the market leader in live roulette.”

The partnership comes after the firm was granted a licence by the UK Gambling Commission, allowing it to offer its games to players in the market for the very first time.