IWG, a supplier of online instant-win games has teamed up with leading virtual-sports company Inspired Entertainment to provide North American lotteries with instant-win versions of virtual sports.

The collaboration will see IWG use its expertise to create engaging instant-win titles featuring Inspired’s virtual sports content.

Each predetermined game will be tailored to ensure best practices in instant win game mechanics are adhered to, while also capturing exciting virtual sports gameplay, the companies said in a joint statement.

The first iteration of instant-virtual sports will allow players to view single virtual football plays and win prizes based on the result of that play. The new game, which will go live later this year and in time for the NFL play-offs, will be accessible online via the Progressive Play RGS across IWG’s lottery and commercial operator network.

Lorne Weil, Inspired executive chairman, said: “With the proliferation of mobile wagering and sports betting throughout North America, lotteries need to get creative to stay competitive, now more than ever.

“We see a huge opportunity in the North American lottery market for these products, where the instant gratification and digital format have the ability to reinforce current offerings and attract new players.”

“We can’t wait to showcase these new games and, while we are starting with instant-win virtual football, we are excited to leverage additional Inspired content to grow this category with IWG.”

IWG chief executive Rhydian Fisher added: “We are very excited about this collaboration. These games are beautifully simple, and with the advent of sports betting in the US landscape, we feel they are a good entry point for customers who are interested in sports betting but may not have experience in doing so.

“We are confident that the instant-win game-play mechanics, coupled with the rich virtual animations, will prove to be popular with players and drive further revenue for good causes. It’s a great complement to our instant win portfolio and we could not be more excited to offer this to all our lottery partners.”

Inspired and IWG said that Instant Virtual Sports will help lotteries combine the worlds of e-commerce and entertainment, “offering consumers the chance to win money and be entertained in the process.”