Newly launched casino and sports betting brand PowerPlay has launched a managed affiliate programme alongside Income Access, as it seeks growth amongst its target markets.
The Caribbean based entity has set its sights upon its home region as well as Central America, before embarking upon expansion across South America ahead of Europe, Asia and Africa.
Utilising the new programme, which is to be powered by Income Access’ affiliate software and managed by the company’s in-house affiliate team, PowerPlay is striving to drive player acquisition amongst its core areas.
Tara Wilson, General Manager at Income Access, the Paysafe Group’s marketing technology and services provider, stated: “We are very pleased to be working with a new and ambitious brand like PowerPlay.
“Their local, tailored approach to acquisition and retention is a great fit for our data-driven affiliate marketing platform and in-house affiliate team.”
Users of the PowerPlay casino platform will be able to make use of a wide range of content, featuring slots integrated from a range of suppliers such as Microgaming and Realistic Games.
Furthermore, a live casino offering is to be delivered by Evolution Gaming, whilst the chosen sportsbook provider is London-based FSB Technologies.
Dean Serrao, chief executive officer at PowerPlay, commented: “Choosing the Income Access platform was an easy decision for PowerPlay. They offer a product that is simple to connect to, easy to use and is trusted within the industry.
“As a new brand, we want to give affiliates tools and systems they know, so they can focus on converting players.
“We’re also excited to offer players a 10% bonus on casino deposits of over $500, a 50% bonus on scoring substitutes in all Premier League and Champions League games, and even an innovative ‘make your own promotion’ suggestion process, which invites players to mould their own sports betting and casino experience.”