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The Rank Group has appointed David Williams as director of public affairs, effective from December 3rd and reporting into Rank’s CEO John O’Reilly.

Williams joins Rank from the racecourse pool-betting operator Britbet, where he was the director of communications. Prior to that, he spent 13 years at Ladbrokes, most recently as director of media, having previously led the operator’s consumer public relations activity.

Chief executive O’Reilly said: “David brings a wealth of industry knowledge and expertise to the group and I am delighted that we have secured him to fulfil what will be a pivotal role as we reposition Rank for success.

“His energy and passion for our industry, coupled with a track-record of delivering successful results will stand us in good stead for the regulatory challenges and opportunities that lie ahead. I am looking forward to welcoming him to the management team next month.”

Williams (pictured) added: “The opportunity to join John at such an exciting time for the group has proved irresistible.

“Ensuring that our public affairs, social positioning and industry relations are compelling and in-tune with wider regulatory affairs has never been so significant,” he said.

“I’ve been struck by just how much attention John and the Rank Board wish to put on this area of the business.

“The chance to work alongside a very talented and focused management team, with some great betting and gaming brands, is something that excites me enormously.”