Endemol Shine looks global following iPro Deal or No Deal US link-up

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The relaunched United States version of Deal or No Deal is to receive a new play along app, courtesy of the Endemol Shine Gaming and gaming technology firm iPro.

Returning with a season premiere on CNBC last week after a ten year hiatus, the game show proved to be the station’s most watched night in over two years, as well as coming in at 477 per cent above CNBC prime-time average.

Endemol Shine Gaming, the global creator, producer and distributor arm of the Endemol Shine Group, and iPro have developed the free-to-play Deal or no Deal Live app for play alongside the show, with the offering now available in both the App Store and Google Play.

Mark Woollard, commercial director, Endemol Shine Gaming, explained: “Deal or No Deal is a truly evergreen format, and we continue to grow the brand’s off-air presence through innovative gaming.

“We are delighted to partner with iPro to offer our US fans new ways to engage with the show, and we look forward to exploring opportunities to further this partnership for our Deal or No Deal audiences all around the world.”

Deal or No Deal has been commissioned in 83 territories worldwide with 324 productions internationally, with the US version of the show produced by Truly Original, a subsidiary of Endemol Shine North America.

Returning with 30 one-hour episodes, original host Howie Mandel also makes a comeback, as the show promises everything viewers expect plus “some exciting new twists”.

“iPro could not be happier partnering with an entertainment powerhouse like Endemol, to bring US viewers the excitement of playing Deal or No Deal Live at home with their phone or tablet while watching the show,” added Robert Melendres, founder and CEO of iPro.

“The popularity of the Deal or No Deal brand combined with the power of iPro’s platform will help usher in a new era in interactive, television entertainment.”