Asian online gaming provider W66.com has sealed a partnership with the Aston Martin Red Bull Racing Formula 1 team.
The multi-year agreement will see the W66.com logo displayed on the nose of the Aston Martin Red Bull Racing RB15 car and across wider team assets.
Founded in 2008, W66.com – also known by its Chinese name Li Lai guo ji – boasts 120 million active subscribers to its platform.
The Asian operator has also diversified into the casino hospitality business and built a wide global sponsorship portfolio, including leading teams and iconic sporting events.
“We are delighted to be setting out on a partnership with W66.com,” said Aston Martin Red Bull Racing team principal Christian Horner. “W66.com joins us at an opportune time as Formula 1 expands into the world of online gaming and the Team begins an exciting new chapter.”
Robert Fuller, commercial director of W66.com, added “We are delighted to announce our partnership with Aston Martin Red Bull Racing.
“W66.com firmly believes that the team’s pursuit of excellence is in line with W66.com’s continued growth and market-leading technology. We now look forward to the start of a successful and prosperous collaboration.”
W66 is also an official partner of the Force India F1 team.
