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Operator group Global Gaming, which has been awarded an online gaming licence in Sweden via subsidiary SafeEnt, has sealed an agreement with payment provider Zimpler.

Global Gaming is planning to go live with Zimpler in Sweden during the first quarter of next year, with its existing Ninja Casino and SpelLandet brands.

Zimpler has recently launched Zimpler GO, an innovative payment solution where the customer is identified when making the deposit in a similar way to that which Global Gaming already has in place for Ninja Casino and SpelLandet.

Global Gaming expects the move to reduced transaction-related expenses during 2019 and, in turn, increase the group’s gross margin.

Joacim Möller, Global Gaming CEO, said: “Previously, our casinos were dependent on one payment provider, and we will shortly be adding Zimpler’s new solution, thus which enhancing the customers experience.

“Our operation will not be dependent on one payment provider, which will improve our margins.”

Kristofer Ekman Sinclair, CEO of Zimpler, added: “We look forward to working with Global Gaming, who, with Ninja Casino, have been pioneers in terms of simplifying the registration and payment process in the industry.

“With our new product, Zimpler GO, we look forward to further simplifying the payment experience, offering a wallet with the most popular payment methods.”

The regulated igaming sector relaunches in Sweden on January 1, as a number of high profile operators continue to receive licences to offer betting and/or casino in the country. The current full list of licensees – including Global – can be viewed here.