Delaware North has opened two casino sportsbooks in the US state of West Virginia and launched its BetLucky.com online and mobile app for state-wide sports wagering.
The retail sportsbooks are located at Wheeling Island Hotel Casino Racetrack in Wheeling and Mardi Gras Casino & Resort near Charleston, which opened this week opened after the completion of field testing.
The openings follow October’s partnership between Delaware North and sports betting technology specialist Miomni Gaming, established to provide turnkey retail and mobile sports wagering services.
The free BetLucky betting app, available at BetLucky.com or the Apple App Store, is the first to be available in West Virginia and can be used to wager anywhere within the state.
“We think West Virginians and visitors to the Mountain State are going to love how easy it is to register and use the app,” said Luisa Woods, vice president of marketing for Delaware North’s gaming division.
“The platform was designed to be flexible, easy to use and reliable, with innovative features designed specifically to engage and entertain US sports fans. Patrons at the casinos can use the app or the betting tellers in the sportsbooks,” she said.
At the two West Virginia casinos, Delaware North has created sportsbook spaces with a casual sports bar atmosphere.
“Our patrons are going to enjoy these spaces in the casinos and everything else we have to offer in terms of hospitality and entertainment,” said Kim Florence, regional president and general manager for both Wheeling Island and Mardi Gras.
“We are eager to welcome people from throughout the state and the regions surrounding West Virginia to try a new experience at our casinos.”
“We are focused on delivering on the promise of integrated destination entertainment and convenience gaming,” continued Delaware North’s Woods. “The partnership with Miomni will allow us to serve a new market of casino operators anxious to benefit from gaming expansion cost-efficiently, while increasing the visibility of their brand, deepening their customer relationships and enhancing the quality of their service offerings.”
