Playtech has launched its new content aggregation technology, designed to be the next stage of innovation in its mission to transform the way content is created, discovered and distributed by operators.
Playtech Open Platform is integrated with the company’s data driven IMS platform, giving operators access to advanced marketing, operational support, advisory and CRM services.
Furthermore it’s also connected with Playtech’s content discovery system Marketplace, “changing the way the industry discovers, configures and accesses gaming content”.
POP is to deliver licensees aggregate content from a host of games developers on to one single platform, which Playtech states is to bring a benefit of “significantly simplifying third-party content aggregation”.
Providing operators with a growing library of content, amongst the suppliers featured are IGT, Red Tiger and Blueprint.
Shimon Akad, Playtech COO, explained: “Playtech’s technology continues to serve as the architecture of the betting and gaming industry for operators and content providers.
“POP will cement Playtech’s status as the platform and technology provider of choice in the industry, by bringing unparalleled access and integration capabilities to users.
“Combined with Marketplace and GPAS (a range of content design), we are looking at the future of content creation & discovery for the industry.”
Recent Playtech partner Buzz Bingo, which is provided with the firm’s player management technology, including a new content delivery platform across both bingo and casino, is one of a number of operators using POP in the near term.
Chris Matthews, CEO of Buzz Bingo, commented: “Our partnership with Playtech has the potential to be a game-changer. The new platform takes us to the next level, and will allow us to deliver a significantly enhanced player journey across both retail and digital. We’re really excited about what’s ahead as we continue to develop our offer.”
Peter Mares, CTO of Playtech’s Games Innovation Labs, added: “Third-party content access and integration has been a headache for operators for a long time. POP will transform the whole experience, and its integration with other technologies will be of great benefit.”
