StarCasinò has announced that is has agreed a new sponsorship deal with Lega Basket Serie A, which will see the Betsson owned entity become the official gaming partner for the Italian Basketball Cup event.
Bringing together “Lega Basket Serie A and the number one casino in Italy,” the tournament is taking place in Florence between Thursday 14 February and Sunday 17 February, and will see the final eight qualifying teams play for the cup, known as Coppa Italiana di Pallacanestro.
Egidio Bianchi, president of Lega Basket Serie A, said: “We are very proud to have StarCasinò with us, as it yet again demonstrates that Lega Basket Serie A and Basketball Cup 2019 are establishing a strong brand, with a key showcase event in the Italian sports calendar. With this partnership we are sure that we’ll also give new entertainment experiences to the fans”.
Under the terms of the new sponsorship agreement, StarCasinò is see its brand featured during all matches via LED boards, through the appearance of the company logo on the basketball court and with visibility on the Lega Basket offline and online media.
Furthermore, the package also provides StarCasinò with the ability to increase brand recognition, as well as including several elements for brand activation, as a result of the seven matches which form a part of the Italian Basketball Cup, which are to be broadcasted live from the Nelson Mandela Forum on Rai Sport HD, Eurosport 2 and Eurosport Player.
Pietro Lechiara, marketing manager at StarCasinò, Betsson Group, said of the announcement: “StarCasinò is delighted to be part of the Basketball Cup 2019, one of the most important events for basketball in Italy.
“We’re passionate about sport and it’s a very important part of our brand strategy. This strategic partnership will further allow us to promote our responsible gaming values.”