Online gaming operator Mr Green has expanded its suite of payment options for the Swedish market, by aligning with the Swish service.
The mobile payment system works via a smartphone application, through which the user’s phone number is connected to their bank account, with the organisation stating that it’s currently the favoured payment service in Sweden, with 6.7m active users and 180,000 connected businesses.
As a result of the new agreement Mr Green is striving to offer a superior gaming experience in a responsible environment, furthermore through the utilisation of Swish BankID the firm is also aiming to strengthen the user experience.
Mr Green has also announced that, following its £245m acquisition by William Hill, it has applied for delisting of the company’s shares from Nasdaq Stockholm.
Jesper Kärrbrink, CEO of Mr Green, commented: “The online consumer behaviour in Sweden has adapted very fast to both payment services like Swish, and identification through BankID.
“By applying these already highly-appreciated services within our registration and payment systems, our players will be able to enjoy a smoother and faster gaming experience.”
This follows a recent launch alongside LeoVegas, who is to also to integrate Swish for the Swedish market, which relaunched on the first day of 2019.
Gustaf Hagman, LeoVegas Group CEO,explained: “LeoVegas’ goal is to offer the ultimate gaming experience for our customers, and we are now making this even better with the launch of Sweden’s fastest deposit method via Swish.
“Faster than this, you cannot make your payments and we are living up to our epithet: ‘lightning-fast deposits’. In addition, customers are securely identified via BankID.
“The fact that 63 per cent of all Swedes use Swish every week shows how popular [the service] is, and it is therefore extra exciting that LeoVegas is now offering the favourite way of making payments in Sweden.
“Our teams have worked intensively to be able to launch immediately after the turn of the year.
“That we are also lowering our transaction costs makes this a win-win arrangement, and exemplifies the new opportunities for LeoVegas in the Swedish market.”