Copyright : David Carillet / 123RF Stock Photo

Metric Gaming and Bethard have announced a joint venture, titled Hard Metrics, in a bid to tackle the evolving and developing US market.

As a result of the new link-up, both organisations are striving to provide operators with a turnkey solution to enter regulated igaming and sports wagering markets across the country “efficiently and effectively via a single contracting entity,” whether that be with those already established in other jurisdictions, or operators looking for first time entry.

Erik Skarp, Bethard co-founder and CEO, said of the venture : “Our ambition with this partnership is to make the US less complicated for operators, from a technical and contractual standpoint.

“With a one-stop-shop solution, I feel confident that we can now focus our energy on obtaining licenses, and be readily accessible to operators in a timely fashion. These are exciting times and we look forward to another successful journey.”

By combining the experience of each firm it is hoped that “a comprehensive and complete online sports betting and casino solution,” with Metric set to provide its sports betting solution with a focus on American sports, in addition to its golf, racing and recently launched football products.

Bethard Group, via its Together Gaming sister company, will deliver its igaming platform, in addition to services such as customer support and payments.

Martin de Knijff, Metric Gaming founder and CEO, explained: “Metric are very excited by the prospect of working closely with Bethard, to provide a compelling turnkey solution for operators to gain entry into the US market via one contract and one provider.

“The strength of our combined offering will be suitable for both established sports betting operators and new operators alike. Metric and Bethard already have a close relationship, and this seemed an almost inevitable step in our evolution to bring this solution to market.

“Metric’s product and trading expertise added to Bethard’s proven pedigree in offering a full platform solution will provide a very attractive route to market for many operators.”