Copyright: jamespintar / 123RF Stock Photo

Caesars Entertainment is to debut its all new rewards loyalty program, designed to create a fresh wave of benefits to increase member access across its expanding portfolio of destinations and products.

Through the creation of Caesars Rewards, individuals aligned with the initiative are to gain access to a range of extra incentives, with the company striving to ensure it is “easier than ever” to enjoy its expanding organisation.

All members of Total Rewards are to automatically transitioned to Caesars Rewards tomorrow (Friday 1 February), enjoying the same tier levels and earning criteria.

Over the course of the coming months all Total Rewards-branded programs will also transition to Caesars Rewards, with Caesars’ mobile app, Play by TR, becoming Caesars Rewards Mobile App in mid-February, and Caesars Rewards Visa, Caesars Rewards Live Events and others set to follow.

Through the new program, members will have access to new ways to earn complimentary hotel stays, including international stays at Caesars’ newest luxury resorts, in addition to special events such as private New Year’s Eve parties throughout the US, golf outings with celebrities and sporting events.

Furthermore, it is detailed that credit can be earned through slot and table play, hotel stays, dining, entertainment purchases, shopping, spa treatments, golf and more, that can be redeemed for a selection of experiences and amenities at resorts and casinos around the world.

Mark Frissora, Caesars Entertainment president and chief executive officer, explained: “From the iconic Caesars Palace in Las Vegas and through many of our other properties, guests know the Caesars brand, and Caesars Rewards helps us strengthen that connection across our global network.

“Uniting all of our destinations under the Caesars brand through this program, Caesars Rewards is a powerful engine that connects our members to the full Caesars empire and everything it has to offer, particularly as we continue expanding our products and global footprint.”