Kindred Group is to integrate the B2B marketing compliance technology GiG Comply after agreeing a deal with Gaming Innovation Group.
Kindred will use the self-service monitoring solution to track affiliate activity and content for its many online betting and gaming brands. GiG Comply also offers monitoring over promotional content including text, image and banner promotions.
Ryan Henderson, head of affiliates at Kindred Group, said: “I am looking forward to working with the GiG Comply product to strengthen our existing compliance processes and ensure our affiliate activity is compliant and sustainable.”
Richard Brown, chief operations officer at GiG, added: We are delighted to have partnered with Kindred Group to support them to protect their brands and end users.
“Kindred is one of the leaders in gambling compliance and we share the same ambition for a safe and trusted gambling environment. Our leading marketing and compliance technology will allow the Kindred Affiliates team to monitor and control affiliate mentions, alongside their existing processes.”
The GiG Comply software can scan up to 30,000 web pages daily and will offer Kindred list of locations where any of its brands are mentioned is compiled on a daily basis.