NetEnt enhances New Jersey links through Draftkings alignment

NetEnt has deepened it’s position within New Jersey, after the casino content developer entered into an online supplier agreement with DraftKings.

This forms part of a strategic move by the company to increase its foothold within the Garden State’s online gambling market, with NetEnt stating it’s “very proud” to unveil the new deal.

Following being granted a permanent Casino Service Industry Enterprise license from the New Jersey Division of Gaming Enforcement earlier this year, NetEnt and DraftKings have entered into a “landmark” igaming agreement.

Last month NetEnt made further headway into the United States, after securing an interactive gaming manufacturer conditional license by state regulator the Pennsylvania Gaming Control Board.

Regarding its new deal, NetEnt states that in the coming weeks a large selection of casino games will be launched and available to Draftkings players.

Erik Nyman, managing director NetEnt Americas, said of the new manoeuvre: “We are very excited to have landed a deal with DraftKings. As the world leader in fantasy sports, with a large player base they will add a new dimension to the market, and we are confident that their players will enjoy our popular games.”

Earlier today NetEnt released its latest financial report, covering the first quarter of this year, in which it aligned a 2.8 per cent drop in first quarter revenues to the Nordic markets, and Sweden in particular, which “accounted for almost the entire slowdown”.

Therese Hillman, group CEO of NetEnt, said this was “mainly due to lower volumes in Sweden as the new regulation was introduced at the start of the year”.

Adding: “The new rules have impacted our customers and players to an extent that we had not foreseen, and the combined effect of fewer players and lower average revenue per user has led to a weak start on the new regulated market.

“As expected, the new gaming tax lowered our revenues by about 2 per cent in the period. Around 50 percent of total revenues came from locally regulated markets, and excluding Sweden, our revenues in these markets grew by about five percent in the quarter.”