Casino content developer NetEnt has announced a further expansion of its operations within the United States, after securing the go-ahead to proceed in to Pennsylvania.
Following on from obtaining a casino service industry enterprise license from the New Jersey Division of Gaming Enforcement, the company’s US subsidiary, NetEnt Americas, has now moved into the neighbouring jurisdiction, which is currently the second largest state to regulate online casino.
Securing an interactive gaming manufacturer conditional license by state regulator the Pennsylvania Gaming Control Board, it follows state legislature approving a bill permitting the usage of online casino gambling in October 2017.
With no formal market opening date having yet been announced by the PGCB, to service its 13 million people, the fifth largest US state by population, NetEnt has begun tentative moves for when that day does fall.
The organisation has signed customer agreements with several gambling operators in the state, and is preparing to launch its games as soon as the market opens.
“We are very pleased to be in the first round of approved vendors to conduct online gaming in Pennsylvania. This fits well with our strategy to be live with our products at the first day of market opening,” commented Erik Nyman, managing director of NetEnt Americas.
Last month NetEnt’s director of games Bryan Upton spoke to CasinoBeats on a variety of topics, one of which was the quality versus quantity debate, and the appeal of licensed brands: “We have increased our throughput, it’s true. Announcing Narcos and Vikings last year, and here there’s Conan, Ozzy and Scudamore’s Super Stakes.
“We’re quite open to licensed brands and we are being contacted all the time. Sometimes we say no for whatever reason, and then other times it can be the brand owners that make it worthwhile. The Conan guys are fantastic to work with, for example.
“Working with brands is quite a talent in its own right. Picking them carefully is really important but also working with them is the second part of it, can you do it well? Jumanji’s a great example. We took the game the film was about and really built it into the slot, and that is why it has been such a great performer.
“Games like that, that have an inherent games mechanic, we love.”
To read the full interview, click here.