Operator of five mobile casino brands Intouch Games has announced a new alignment with EveryMatrix, relating to the gaming technology and platform provider’s CasinoEngine.
Designed to drive improved efficiency, create value-added services around aggregation and generate maximum value from each player, the agreement with CasinoEngine is the first undertaken by Intouch Games that will see the firm’s content expand beyond the United Kingdom.
Charles Mott, head of commercial at Intouch Games, said of the new deal, which it is hoped will increase market influence and reach new audiences: “We see the recent signing with CasinoEngine as a strategic step to enter several regulated European markets.
“CasinoEngine opens many doors for our games, and gives us access to a large range of international operators via a single integration, in a timely manner. We are pleased to start building a long-lasting and equal beneficial partnership.”
Intouch Games will distribute 24 titles to CasinoEngine’s network of operators, including top performing examples such as Cat and Mouse, Vegas Vegas, Pocket Fruits, Wild Funland and Cowboys and Indians.
Striving to help operators differentiate through increased game options and ease of operation, the EveryMatrix solution currently contains a selection of over 8,000 games across 140 vendors and sub-vendors.
Amund Stensland, head of vendor management at EveryMatrix, added: “Our team is excited about the new partnership with Intouch Games, and we are sure their games will become popular across many European markets.
“Bringing together gaming vendors under one umbrella, while providing fast market access is CasinoEngine’s value proposition, and we are delighted to constantly add premium and innovative content suppliers such as Intouch Games to our growing portfolio.”
This follows a deal entered by EveryMatrix last week alongside Norsk Tipping, as the firm relaunched its bingo product.
Via the new integration, the bingo offering of Norsk Tipping “was migrated and improved” via EveryMatrix’s CasinoEngine, which is to provide a command and overview of their entire casino content offering, operations and performance.