Atlantic City’s Borgata Hotel Casino and Spa has completed a $12m development of the property, and introduced a new sports entertainment venue and adjacent nightlife entity.
The Level One Cocktail Bar and Lounge becomes the latest addition to its nightlife roster, however it’s the Moneyline Bar and Book, which is scheduled to officially open on Saturday 29 June, that will catch the attention.
Guests visiting the Nelson Worldwide designed sportsbook are to be greeted by a 40-foot wide by 11.5-foot tall LED video wall, complete with 17 additional 98-inch and 86-inch displays surrounding the 8,000-square-foot venue.
Furthermore, a 35-foot-long bar with 19 built-in slot machines centres the Moneyline Bar and Book, under a distinctive light feature inspired by a coach’s playbook
Guests also have a variety of seating options around the bar, including a number of booths or VIP options, with six betting windows allowing individuals to place their bet at one of Moneyline’s interactive sports betting kiosks.
Marcus Glover, president and chief operating officer for Borgata Hotel Casino and Spa, explained: “Since Borgata arrived in the market more than 15 years ago, we have maintained a steadfast dedication to property growth and development, and we believe our new concepts confirm our position.
“When conceiving Moneyline and Level One we knew we wanted to provide our guests with an experience that was more than a transactional venue for sports wagering.
“We felt Borgata’s guests deserved something that would advance the market by bringing together sports, culinary, entertainment, gaming, and nightlife into a destination experience they can enjoy seven nights a week.”
Borgata, which falls under the MGM Resorts banner, when it became the first Atlantic City casino to accept a legal sports wager under new sports betting regulations in New Jersey.
Since accepting that inaugural bet it has also launched the BorgataSports.com website and mobile sports-betting app, in partnership with GVC Holdings.