Gaming software developer and operator Gamesys has launched Virgin Bet with sports betting supplier SBTech.

Created in partnership with the Gamesys development teams, Virgin Bet is powered by the SBTech platform, deploying a bespoke front-end interface.

Gamesys’ Gibraltar marketing director Simon Mizzi said: “We’re excited to launch Virgin Bet into the world’s most competitive sportsbook market. We believe the Virgin brand has the ability to help change the industry for the better and we look forward to giving our customers the experience we feel they deserve.”

SBTech CEO Richard Carter added: “This is a significant announcement and achievement for the business which strengthens our UK presence. Gamesys is likely to become one of our largest customers over time and we’re delighted to be working with their management team whom we have long admired.

“Gamesys has put its faith in us due to our proven track record of delivering world-class sportsbook and casino platform solutions. This is testament to our talented team, outstanding product portfolio and the exceptional results we are able to generate for our partners.”

SBTech was selected by Gamesys following a competitive tender process to secure the agreement.