Omni-channel gambling organisation Playtech has entered into a multi-faceted agreement alongside GVC Holdings, as it rolls out its offering across a number of key markets.

Lauded as a significant long-term agreement, Playtech’s casino products and services have been rolled out on a variety of GVC’s brands, including bwin, Sportingbet, partypoker, PartyCasino, Foxy Bingo, Foxy Casino and Crystalbet.

Playtech is to integrate with the operator’s technology to deliver a seamless player journey across all verticals and channels, providing individuals with access to more than 600 titles.

Shay Segev, GVC’s Co-COO, commented: “Our strategic partnership with Playtech goes from strength to strength, driving growth in both of our businesses. Playtech’s content has already proved hugely popular with our customers, where it is already live and we look forward to rolling it out in further markets over the coming months.” 

The UK, Spain, Italy and Georgia have become the latest key markets in which Playtech’s content have been launched by GVC, while bwin and Sportingbet will also take the exclusive casino tab already offered on GVC’s Ladbrokes and Coral brands.

Furthermore, the partnership is also live across Belgium and Greece, where GVC holds a casino licence for its Sportingbet and Vistabet brands, with further expansions to come in regulated markets through the rest of the year and into 2020.

Shimon Akad, Playtech COO, added: “This programme of key launches represents the first stage of what we believe will be a significant, long-term partnership with GVC. GVC’s desire to bring Playtech’s products and services to all of its customers across its portfolio of leading brands underlines Playtech’s position as the preeminent technology partner in regulated and fast-growing markets. 

“We have a longstanding partnership with GVC and we are pleased to see it grow. This deal is a real testament to the hard work of all our teams, especially the innovation of their content and services.”