US gaming technology firm Scientific Games’ open gaming system content aggregation platform is to drive its engagement strategies via a new agreement with BlueRibbon.

The firm is to provide its jackpot marketing platform to all OGS content, allowing partners to enhance its engagement techniques, enabling consumers to enjoy a tailor made gaming experience and, through a set of incentive tools, improve acquisition and retention.

Amir Askarov, CEO for Blue Ribbon, commented: “Scientific Games is one of the leading gaming platform providers in our industry, and we’re excited to enable our unique player engagement platform on their OGS platform. 

“For the first time OGS partners will be able to control and manage their jackpots to build better engagement, while players enjoy the seamless and intuitive gaming experience which is aligned with their gaming preferences.”

Through the link-up Scientific Games’ partners will gain the ability to control jackpots as a marketing tool for the first time through OGS, which boasts 2500 games from studios worldwide, and is connected to over 200 operators “across every major regulated market”.

Dylan Slaney, SVP of casino and platforms for SG Digital, the interactive division of Scientific Games, said: “We’re starting to finalise our full portfolio of casino content and technology under the umbrella of ‘open casino,’ which includes our player account, our open gaming system, the world’s best content and now, new revolutionary features such as missions, tournaments and jackpots. 

“Combining platform scale, ground-breaking content and feature innovation is where the magic will happen for player experiences. Blue Ribbon is known industry-wide for their innovative game functionality. 

“Pairing their jackpot innovation with our world-leading OGST platform is the perfect combination, bringing players new ways to enjoy our games with an added layer of game-expanding features. We’re thrilled to work with Blue Ribbon as we prepare for the launch of our open casino portfolio.”