Casino content developer Pragmatic Play has continued to add more deals across a busy July, with international betting operator Parimatch the latest to ink a content-based agreement. 

After taking a selection of its offering live with SoftSwiss and debuting its new set of gamification tools to enhance user experience, Parimatch has recruited the firm for its live casino provisions. 

Yossi Barzely, chief business development officer at Pragmatic Play, stated: “We are proud to be accelerating the growth of our live casino product with Parimatch.

“They are an operator who mirror our passion for delivering top quality gaming experiences, and it is fantastic to be working with them.”

Under the terms of the contract, consumers of Parimatch are to gain access to Pragmatic’s selection of live casino products, including blackjack and roulette titles, all delivered from the firm’s ‘state-of-the-art’ studio.

Hosted by trained dealers, Pragmatic’s live casino offering provides a mobile-first gaming experience, featuring low game latency, fast and easy placing bets, detailed game statistics, complete bet history, guiding sounds effects and animations.

Eugene Saveliev, head of gambling products at Parimatch, added: “Live casino is a hugely important vertical in the modern igaming marketplace, and Pragmatic Play’s slick, advanced offering has the potential to significantly enhance our rates of acquisition and retention.

“We are delighted to have rolled out their content and will continue to build on this promising partnership.”

At the start of the month Parimatch unveiled its latest brand ambassador, after the firm aligned with undisputed world boxing champion ‘Iron’ Mike Tyson.

Signing a 12-month personal endorsement deal, Tyson becomes the second global brand ambassador of the firm and will feature across advertising campaigns, marketing materials and consumer brand activations.

Sergey Portnov, chief executive of Parimatch, said of the announcement: “Iron Mike Tyson has always dared to show his mettle and so does Parimatch. He is a global sporting legend who perfectly embodies our fighting spirit.”