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Malta headquartered lottery gaming supplier Helio Gaming has agreed a new content-based deal with BetConstruct’s B2C online sportsbook and gaming brand Vbet.

The agreement sees the provider’s entire portfolio of lotto games, including their customisable family of hero titles, made available to Vbet players, giving them access to daily, weekly, and event-based draws, as well affording the ability to bet on the outcome of some of the world’s biggest international lotteries.

Requiring no skill or pre-existing knowledge, the titles strive to boost acquisition and retention as well as enhancing an operator’s ability to cross-sell to both casino and sportsbook players through the offer of high-frequency jackpots.

Vigen Badalyan, CEO at Vbet, commented: “We’re very pleased to be able to add Helio Gaming’s games to our product mix. They are one of the most interesting lottery suppliers in the industry at the moment and we know our customers will be delighted with their products.”

Helio offers several customisable lottery games including daily, weekly, and event-based draws, which can be branded by individual operators to appeal to a large number of player demographics. 

With unlimited jackpots, the draws can use the supplier’s certified RNG or live broadcast using existing casino studios, and even include non-monetary prizes such as cars, yachts, and luxury holidays.

Richard Mifsud, CEO at Helio Gaming, added: “We are thrilled to be up and running with Vbet, who are one of the most popular operators in central Asia. 

“We are always evolving our suite of games in order to tailor them to individual markets and I’m confident there will be something for everyone here, whether they are existing lottery players, or arrive from sportsbook or casino.” 

Last month Vbet announced its biggest commitment to the UK betting market, confirming that it has become the official betting partner of Arsenal FC.