FanDuel Group has gone live with its first online sportsbook in Pennsylvania in conjunction with Boyd Gaming and its Valley Forge Casino Resort, becoming the fourth to do so after SugarHouse, Parx Casino and Rivers Casino.

Promising a simple, secure and convenient online sports betting experience, the Keystone State joins New Jersey as the regions where the FanDuel Sportsbook online and mobile platform is available since PASPA was struck down last year.

Offering wagers across a variety of sports via a number of deposit and payment options, a range of features, such as cash out and live betting are also evident.

Subsequently FanDuel Sportsbook will also launch an omnichannel marketing campaign to promote the online launch in Pennsylvania, featuring sports talk radio partnerships, influencer marketing, social media promotion, digital media, out of home advertising and a new television commercial featuring a 900lb pig. 

The new spot aims to demonstrate that there are things in life that you might not realise are legal, like a mobile sports betting app, or bringing your duly-registered service animal to a bowling alley.

“We’re leveraging our expertise in creating world-class fantasy and sports betting experiences to build the best online sports betting platform in the state of Pennsylvania,” commented Mike Raffensperger, CMO of FanDuel Group

“We became the number one sports betting operator in New Jersey by focusing on the customer experience and we can’t wait for sports fans in Pennsylvania to join the party.”

Earlier this month Pennsylvania’s expanding betting and gaming markets grew further still, with Presque Isle Downs and Casino making its sports wagering introduction.

The Erie located property, purchased for $178.9m earlier this year by Churchill Downs Incorporated, received its sports wagering licence in February.

It is said that the BetAmerica branded sportsbook has taken longer than other entities within the state to become operational due to a desire to ensure that it truly stands out from the crowd.