Online gaming organisation 888 Holdings has announced a new partnership with Sydney-based game developer ReelPlay, as it strives to offer players a broader selection of online casino games at its 888casino entity.

The firm states the agreement builds upon an “impressive selection of games developed in-house or from the best software providers to use interactive online casino games,” as it aims to integrate fresh technologies and suppliers into its newly revamped gaming platform.

David Johnson, chief commercial officer of ReelPlay, commented: “We are proud to launch the first game to our partners at 888. ReelPlay commit to all our licensees to deliver games of the highest possible quality supported by all manner of campaign and marketing opportunities in the truest sense of partnership. We expect the tie-up between ReelPlay and 888 will provide for mutually exciting and profitable times.”

Under the terms of the contract a range of new and existing content released via SG Digital’s OGS platform, including catalogue titles such as Buster Hammer Carnival and Rogue Treasure. 

In addition, players of 888casino will also have first access to the upcoming release of ReelPlay’s Hypernova Megaways, with the slot game said to offer up to 117,649 ways to win.

Guy Cohen, SVP of B2C at 888, added: “888casino continues to offer its customers the safest most entertaining experience by offering unique 888 products as well as a growing selection of engaging third-party content. 

“We’re proud to partner with ReelPlay to bring their high-quality casino content to our players. We are really excited about building a successful business partnership with ReelPlay.”

This becomes the second deal of the week for 888casino after slots developer Northern Lights Gaming has penned a new deal that will see the firm showcase its portfolio of content 

The firm, which has offices in Stockholm, Sweden, and Manchester, England, stresses that the deal adds further strength to its core European focus.