Online casino and sports betting brand 10bet has rolled out a new two year partnership with ex-professional footballer Didier Drogba, which sees the Ivory Coast star become the firm’s global brand ambassador.

Announcing the deal via a video on his personal social media page, Drogba is to star in 10bet’s global marketing campaigns to promote the brand in the UK, as well as making special appearances at major live events. 

Addressing the new role, Drogba stated: “I am excited to be partnering with 10bet on this campaign, and like that they promote responsible gaming. We had a lot of fun filming the ads which you will see very soon.”

10bet’s new and exciting campaign has launched today across all its social platforms, including its YouTube channel, with the firm stressing that will see Drogba as you never have before – as the ultimate big game fan.

A spokesperson for 10bet commented: “Didier is one of the most successful and popular sports stars in the world. His career record of scoring 10 goals in 10 finals and winning 10 trophies at club level earned him the name ‘the ultimate big game player,’ making him a natural fit for our partnership. His passion for the game will be invaluable as he joins us at 10bet in a new challenge off the pitch.”

During an illustrious playing career Drogba claimed numerous honours, including four Premier League and FA Cup titles and a Champions League trophy with Chelsea, as well as twice being named African Player of the Year.