National Football League franchise San Francisco 49ers has inked a multi-year deal deal that sees the Cache Creek Casino Resort and the Yocha Dehe Wintun Nation named as a partner of the team.
Included as part of the deal is presenting sponsorship of the 49ers pre and post-game radio show on KNBR 680AM and throughout the 49ers Radio Network.
The agreement commenced at the weekend when Cache Creek Casino Resort began launching an array of activations around Levi’s Stadium as the side fought out a 24-20 victory over the Pittsburgh Steelers.
In addition to digital prize giveaways for fans attending each game, Cache Creek will also offer a range of promotions throughout the season.
Cache Creek also maintains sports partnerships with other high-profile regional organisations, including the Oakland A’s, Golden State Warriors, San Jose Sharks and Sacramento Kings.
“As premiere entertainment providers rooted in Northern California, the 49ers are excited to welcome Cache Creek Casino Resort as a corporate partner supporting our efforts to bring the game to 49ers fans everywhere,” stated Brent Schoeb, 49ers chief revenue officer.
“As Cache Creek continues to expand its entertainment destination, it will afford the 49ers faithful new opportunities on game days and non-game days for many seasons to come.”
A further inclusion as part of the deal encapsulates Cache Creek Casino Resort signage on the visiting players tunnel as well as being named official presenting sponsor of the Faithful Appreciation game on 21 and 22 December against the Los Angeles Rams.
“The San Francisco 49ers are an elite, legacy-minded organisation, with a storied record of success at the highest levels,” commented Kari Stout-Smith, Cache Creek general manager and COO.
“Our brands have been aligned in similar ways for many decades. At Cache Creek, we strive to deliver the best possible guest experience to our guests and aim for the pinnacle in terms of success. We also share a deep commitment to the diverse Northern California community.”
Further elements of the link-up includes an onsite guest engagement location, co-branded media campaign taking in TV/radio, digital media and in-stadium signage and one-of-a-kind experiences for Cache Creek VIP guests, including alumni appearances.
“We are proud to partner with the San Francisco 49ers, which is clearly an iconic sports brand in Northern California with a rich history on the field and in the community,” added Anthony Roberts, Yocha Dehe Tribal chairman.
“We are certainly excited to help 49ers fans learn about Yocha Dehe’s long history here in Northern California, and introduce them to our Cache Creek and Séka Hills brands.”