Kalamba

Oryx Gaming, a Bragg Gaming Group company, has entered into a new deal with Betclic, which is to see the operator take on the supplier’s full portfolio via the Oryx Hub platform. 

The content distribution agreement covers the former’s entire suite of proprietary and third-party content from independent studios such as Gamomat, Kalamba, Golden Hero, and Givme Games, and gives Betclic access to a roster of over 8,000 titles.

Matevz Mazij, managing director of Oryx Gaming, explained: “Partnering with Betclic marks another strategic deal for us as we continue to build our distribution network with leading operators in regulated markets.  

“Our recent investment in enhancing our Oryx Hub integration platform, in addition to our constant commitment to delivering a first-rate catalogue of games, has been key to securing this significant agreement and we look forward to providing Betclic with seamless access to our diverse portfolio.”

The brand is part of Bordeaux-based Betclic Group, operators of international brands Everest and Expekt, which boasts one of the largest market shares in France, offering sports betting, poker and casino games. 

This year, Betclic has rapidly strengthened its foothold across Europe, launching operations in Sweden and growing its business in Portugal, Poland and other Nordic territories. 

François Dogon, casino games specialist of Betclic, stated: “Oryx offers not only an impressive content library but also vast expertise in integration, and we look forward to providing our customers with its broad choice of quality content.

“This partnership will undoubtedly boost our offering with games that provide customers of all player styles with great entertainment whilst delivering strong performance results for our online channels.”  

Earlier this year the turnkey solutions provider debuted its enhanced aggregator platform, offering a one-stop-shop of casino content as well as sportsbook and lottery products.

The Oryx Hub also offers a series of marketing tools that can subsequently be utilised to create and manage targeted promotions, such as free rounds, leaderboards, tournaments and jackpots, across multiple game providers and brands, using a single account access.