Global gaming and sports betting organisation GVC Holdings has unveiled a new content deal alongside Playzido, designed to enhance the offerings of its numerous brands.

As a result of the partnership the gaming platform, a joint venture between Endemol Shine Gaming and Black Cow Technology, is to provide a selection of its games suite.

Stuart Banks, managing director of Playzido, expressed delight at the agreement: “Launching with GVC is a tremendous milestone for Playzido, and is testament to the strength of our games portfolio and to the outstanding progress we have made in this last year. 

“GVC are undeniably one of the world’s leading operators, and we are both honoured and excited to be part of their games offering moving forward.” 

The agreement will see a number of games from Playzido’s portfolio launch across GVC Holdings’ brands, including bwin, partypoker, PartyCasino and Sportingbet, from this month. 

The launch, facilitated through Pariplay’s aggregation platform, will deliver the firm with a suite of Deal or No Deal titles alongside other premium games, such as Oliver Twist and 3 Lucky Pots.

“Our goal is to provide our customers with the most comprehensive line-up of premium content available anywhere in the market,” added Liron Snir, GVC’s chief product officer.

“Playzido’s content is a great addition to our portfolio and we believe they will prove to be a huge hit with our players.”