Online casino software supplier Red Tiger has expressed delight upon entering its latest content-based agreement, after partnering with “well-known and well-respected” Genting UK.
Relating to gaming operator GentingBet, the online entity for the land-based casino group, the move comes as the brand strives to continue to enhance its portfolio of casino slot games to strengthen its online offering.
As a result of the deal GentingBet, which also offers live casino content and a sportsbook, is to be provided with a “vast range of casino games”.
Carl Ejlertsson, business development director at Red Tiger, said of the agreement: “We’re delighted to have launched with a brand as well-known and well-respected in the industry as Genting.
“We are confident that our games and the great promotional tools that come with them will resonate with their players, and we look forward to a long and successful partnership.”
The agreement with Red Tiger is to see its casino slot game titles added to the GentingBet platform for the first time, with customers now enjoying access to a number of releases such as Pirates’ Plenty, Jack In A Pot and Mystery Reels MegaWays.
Furthermore, the partnership also provides GentingBet with greater creativity as well as offering themed games at key times of year, like Halloween and Christmas.
GentingBet is to also gain access to Red Tiger’s engagement tools, which will enable the firm to create campaigns new to the platform, including daily jackpots, smart spins and tournaments.
Jeremy Taylor, managing director of GentingBet, added on the deal: “We are constantly reviewing and updating our product offering to ensure customers have access to a wide variety of games.
“Our partnership with Red Tiger, one of the world’s most innovative game developers, brings a broad range of casino slot games and unique gaming mechanics to our platform for the first time.”