Stars Group’s Fox Bet becomes authorised gaming operator of MLB

Major League Baseball

The Stars Group has unveiled a new US-based sporting partnership, after it’s Fox Bet entity became the authorised gaming operator of Major League Baseball.

Under the terms of the agreement the group and MLB will also collaborate on responsible gaming, as well as working to develop “best-in-class” practices to protect the integrity of the league’s games.

Furthermore, as part of the new multi-year agreement the mobile sports betting product also gains the right to use official data feed and league marks across its app and nationwide Super 6 free-to-play game.

“We continue to see a great appetite for the Fox Bet app as well as Fox Sports Super 6,” noted Robin Chhabra, chief executive officer of Fox Bet

“Having a partnership with MLB enables us to use official MLB data and league marks, providing a better experience for our customers and comes just in time as the league championship series and the World Series kick into high gear.”

Currently operating in both New Jersey and Pennsylvania, the online and mobile product is the result of a partnership between The Stars Group and Fox Sports, one arm of the Fox Corporation.

“Adding The Stars Group and Fox Bet to our authorized gaming operator program continues our vision for ensuring we are serving fans with opportunity and choice,” added Kenny Gersh, MLB executive vice president of gaming and new business ventures

“Our official data feed, including real time and reliable game statistics, and league marks will enable The Stars Group to build unique and engaging gaming products around our sport.”

Earlier this month Stars unveiled a merger agreement alongside Flutter Entertainment, the combination of which will see the creation of the largest online betting and gaming operator globally.

PlayNJ.com reports that, despite brands potentially remaining separate, the merger that encompasses FanDuel and Fox Bet could see the creation of a sports betting behemoth in the Garden State.