Malta headquartered Tom Horn Gaming has set its sights on further European expansion after receiving a regulatory nod to start supplying its content to operators in Sweden.
This follows the online casino software and slot game supplier targeting Portugal in recent times, which has seen content-based deals initiated alongside Casino Portugal and online gaming operator Betclic Everest Group.
Recently the provider stressed that it has been steadily progressing its expansion plans to increase its presence in regulated markets, as it strives to reach out to an increasing number of customers.
It is said that Tom Horn already has a number of deals in place to roll out a selection of its casino games with operators in Sweden, with more details to be revealed in due course.
Ondrej Lapides, Tom Horn Gaming CEO, said of a further regulated market entry: “We continue to fully emphasise our expansional strategy by entering new regulated markets and teaming up with best-of-breed operators. We’re committed to ensuring our products are highly entertaining, yet still compliant with the most stringent jurisdictions.
“Sweden is an important market for us and we’re delighted to have received an approval to offer our content in the country. We’ve done our homework well and are familiar with preferences of Swedish players. I’m certain they will love playing our games.”
Earlier this year Lapides spoke to CasinoBeats to address the key player demographics and habits that need to be considered when tailoring content to a new audience: “It is very important to follow trends and learn about new demographics before entering any new market. As part of our strategy, we aim to create content to cater for every type of player.
“Our portfolio features a wide variety of games, themes, the volatility, maths models and we always fully localise games for markets we enter.”