SugarHouse completes $15m Rivers Casino Philadelphia rebrand

Rush Street Gaming believes it has ushered in “ a new gaming and entertainment era” in Philadelphia, as its SugarHouse Casino officially transitions into Rivers Casino Philadelphia.

Representing a $15m investment in the property, a plethora of upgrades have been made to the establishment which debuted in the Pennsylvania market nine years ago.

Among them is the new $5m “state-of-the-art” BetRivers sportsbook, a redesigned gaming floor and enhanced food and beverage outlets, with owners stressing that the investment represents a “continued commitment to be a proud community partner to the city”.

Earlier this month the property unveiled a partnership with the Wells Fargo Centre, which saw the introduction of two new sports lounges to complement its in-property entity.

Coming as part of a multi-year partnership with the arena and the Philadelphia Flyers, approximately 100 screens are displayed across the pair of “high-tech” lounges.

Rush Street Gaming and its affiliates also boast three others Rivers branded entities in Pittsburgh, Pennsylvania, Des Plaines, Illinois and Schenectady, New York, and, alongside Churchill Downs Incorporated, hopes to add one more via Rivers Casino Waukegan.

“Having a unified brand will provide a seamless customer experience across the Commonwealth with our bricks-and-mortar casinos, mobile and online, and even our sportsbooks, all part of the Rivers Casino family,” stated Greg Carlin, CEO of Rivers Casino Philadelphia and Rush Street Gaming.

As part of the rebranded a $1m annual donation to the Penn Treaty Special Services District is to continue under the ‘Rivers Gives’ umbrella, which is to also establish donation locations adjacent to the gaming floor where guests can support monthly initiatives that will benefit local nonprofits.

The property has also become a presenting sponsor of the annual New Year’s Eve fireworks on the waterfront, which sees the facility get set to present two year-end displays.

“We’re excited for our guests to experience all the incredible new features Rivers Casino Philadelphia has to offer,” added Rob Long, general manager of Rivers Casino Philadelphia.

“We’re supremely devoted to our terrific team members and our loyal guests. It’s a privilege for Rivers to be a longstanding partner to the Fishtown community and to Philly.”