Hard Rock International has announced a new partnership with the Bristol Resort and Casino team to create Hard Rock Casino Bristol.

The proposed development project, which forms part of the Bristol Mall, is seeking approval from the Commonwealth of Virginia and citizens of the city. Once secured, HRI, working alongside the local ownership group, will operate the proposed resort and casino.  

“We’re excited to bring our legendary Hard Rock brand of hospitality and entertainment to Bristol, the birth place of country music, just as we have done in other locations all around the world,” said Jim Allen, chairman and CEO of Hard Rock International

“As a brand, we serve more than 120 million guests a year across 75 countries and we are committed to becoming an integral part of the community and driver of jobs and visitation.”

Representing the firm’s initial manoeuvre into the state, it is said that Hard Rock’s “extensive experience making projects an integral part of the local community” was a major draw when assessing potential plans.

Confident that the firm’s global reputation will ensure the property becomes a major draw for visitors from across the mid-Atlantic and southeast, the partners also plan to use the resort to introduce visitors to other tourism, cultural and recreational opportunities available across the region.

“We are excited to collaborate with Hard Rock, a well-respected and legendary entertainment brand with legions of devoted customers across the country and around the world,” explained Jim McGlothlin, CEO of The United Company and partner on the project.  

“Hard Rock is known for its 31 award winning hotels and 12 casinos, in addition to 218 cafes and Rock Shops which offer a wide range of amenities that appeal to many different audiences. 

“Hard Rock’s iconic brand speaks to its deep roots in live music entertainment and world-class memorabilia collection, which will play a prominent role at Hard Rock Casino Bristol. This focus on music will complement our region’s country music heritage and dynamic music scene in the Twin City.”

Adding: “After vetting multiple leaders in the industry, we are convinced that Hard Rock is the best fit for our project and our community. The Hard Rock team understands the significant economic development impact the Hard Rock Casino Bristol will have on the city and the entire surrounding region, in terms of new jobs and additional tax revenue. 

“As seasoned casino resort operators, they are committed to working closely with us to maximise the benefits of this project for local residents while highlighting the many opportunities this region has to offer to all.”