Harrah’s Philadelphia Casino and Racetrack has teamed-up with NFL Franchise Philadelphia Eagles in a marketing deal that enhances Caesars Entertainment’s ongoing exclusive partnership with the league.
Not disclosing specific terms of the new agreement, a media release did stipulate that the deal includes in-stadium signage and branding, Eagles legends appearances, email and direct mail marketing.
“Harrah’s Philadelphia prides itself on partnering with organisations that share our same core values and the Philadelphia Eagles are the gold standard in terms of customer service, community engagement and on-the-field product,” said Chris Albrecht, SVP and general manager of Harrah’s Philadelphia.
“We each have passionate and loyal fan bases and we look forward to connecting with them in new and innovative ways and providing them with exciting experiences through this partnership.”
Furthermore, the property will serve as the presenting sponsor of the Eagles ‘Drive Summary’ video board feature as well as the team’s ‘Scratch and Win’ game in its mobile application.
The casino will also have a branding presence in select email campaigns to the Eagles fanbase, as well as in the Eagles Pro Shop located at its Lincoln Financial Field home.
In addition to branding opportunities, Harrah’s Philadelphia will host Eagles Legends at its entertainment complex. Casino guests will also enjoy commemorative Eagles Caesars Rewards cards, co-branded apparel and gifts and Eagles branded table games.
“World-class entertainment and a strong commitment to the customer experience are synonymous when you think of Harrah’s Philadelphia,” noted Catherine Carlson, Philadelphia Eagles senior vice president of revenue and strategy.
“This new partnership will enable us to work creatively with Harrah’s through innovative ways to further engage with Eagles fans. We look forward to offering special Eagles experiences and co-branded touch points with Harrah’s Philadelphia year-round.”
Earlier in the year Caesars, Harrah’s parent company, inked a multi-year sponsorship deal with the NFL that allowed the organisation to provide a number of “unique” experiences for fans.
The firm also holds the exclusive right to use NFL trademarks in the United States and the United Kingdom to promote its casino properties and activate at key events including the Super Bowl and NFL Draft.