Malta headquartered online casino games games provider Playson has unveiled a new link-up with Betpoint Group to supply its entire portfolio of content to the company’s brands.
Betpoint Group, which strives for growth via a “unique product and design” along with “strong marketing partner relationships,” launched its first casino, 21.com, in 2018 and has recently added a second brand, Justspin.
Under the terms of the agreement both brands are to gain access to Playson’s online slots including Solar Queen and the first title from its new Funky Fruits series, Red Chilli Wins.
“With both our companies having agile teams that can be flexible according to the market demands, we are positive this will be a great long-term relationship,” commented Karl Wijkmark, CEO of Betpoint Group.
“Playson’s games are already popular in our focus markets, such as the Nordics, and we’re thrilled to offer its titles to our players.”
This is the latest in a string of partnerships for Playson which is aiming to secure growth across Europe and the Nordics, where it stresses Betpoint “has a substantial player base”.
Lars Kollind, business development manager at Playson, said: “Betpoint Group was founded by casino professionals with years of experience in the gaming industry and we’re thrilled to be partnering with the team there.
“I’m sure our games will be a great addition to its burgeoning portfolio, and we look forward to the response from its players.”