Casino and sportsbook operator group Soft2Bet has rolled-out the latest addition to its ever expanding portfolio of brands with Rabona the newest entrant.

The most recent addition to the firm’s multi-brand portfolio, and named after the football skill, Rabona is the sixth online sportsbook under the Soft2Bet umbrella.

The brand is striving to “revolutionise the market” with an in-built gamification tool allowing users to collect cards featuring popular football teams and players. The feature is available to customers who earn points by placing bets on

Furthermore, the site which aims to stand out from the competition with “a striking design and state-of-the-art proprietary technology,” and can also be saved as a standalone desktop application.

Among Soft2Bet’s consumer-facing brands are Malina Casino, Campobet, Zulabet, Wazamba and Nomini. The group currently operates with SGA, MGA and Curacao licences, with further certification within the EU set to follow.

Boris Chaikin, CEO of Soft2Bet, said of the new launch: “We are thrilled to launch, a ground-breaking new brand designed with sports fans in mind.

“With cutting-edge gamification features, stunning aesthetics and a user-friendly interface, we look forward to introducing this innovative online sportsbook to customers around the world.”

Last week the company rolled out the latest stage of its global expansion strategy after going live on the Japanese market for the first time via the launch of its AlfCasino brand.