Casino and sportsbook operator group Soft2Bet has rolled out the latest stage of its global expansion strategy after going live on the Japanese market for the first time via the launch of its AlfCasino brand.

Currently operating with SGA, MGA, and Curacao licences, with further certification within the EU set to follow, the move will see a full suite of live casino games and table games be available as the firm strives to “satisfy the demands of the important market”.

Furthermore, the online casino is also set to offer players local payment options such as Ecopayz, StickPay and Venus Point.

Soft2Bet partners Evolution Gaming will also be supplying its live casino suite, as well as multiple versions of Baccarat, Dragon Tiger and dice games. The titles are set to be rolled out along with the portfolio of roulette, blackjack table and game show titles, as well as live casino games with a presenter, such as Money Wheel, Monopoly, Deal or No Deal.

Teodora Breskovska, head of casino at Soft2Bet, commented on the new market launch: “We are thrilled to be entering Japan with AlfCasino, the first brand in our portfolio to be available in this exciting market.

“Looking forward, we are planning to expand our offering to the customers with more games by more software suppliers, as well as a greater variety of promotions to reward the customer’s loyalty. So, stay tuned!”

Earlier this month Soft2Bet lauded a “historical moment” as it secured further European growth after obtaining licence approval from the Swedish Gambling Authority.

Following the receival of the Swedish gaming licence, Soft2bet has subsequently launched a duo of its brands in the regulated market, namely Campobet and YoYo casino. After several successful inspections and audits with BMM laboratories both are fully compliant in the regulated territory.