FireKeepers chooses Scientific Games for igaming and sports betting entry


Battle Creek, Michigan’s FireKeepers Casino Hotel has selected to partner with Scientific Games to deliver sports betting and igaming to players across the region, following recent legalisation.

The property is to gain Scientific Games’ OpenSports solution, with the launch including end-to-end retail sports betting solutions, Don Best Sports data feed and managed trading service. Furthermore, FireKeepers will also receive igaming content via the OpenGaming content aggregation platform.

Once approved by state and tribal regulators, the company’s portfolio of US-available slot games will launch online for players across the state.

Jordan Levin, group chief executive for SG Digital, said of the launch of tribal retail and online sports betting alongside igaming in the state: “We’re incredibly excited to launch with FireKeepers Casino.

“They’re a leader in the Michigan gaming space, and their large core group of satisfied gamers already have a top-notch land-based gaming and entertainment experience. With the passing of this new bill, Scientific Games is excited and honoured to help FireKeepers Casino translate and expand the sports and igaming player experiences across all of Michigan.”

FireKeepers Casino Hotel is owned and operated by the Nottawaseppi Huron Band of the Potawatomi, and includes 2,900 slot machines, 70 table games, as well as live poker room and bingo rooms, in addition to a 243 room resort-style hotel, a multi-purpose event center and six distinctive dining destinations.

Kathy George, CEO at FireKeepers, explained: “Our goal is to create a 360-degree entertainment experience, and we’re building on the success of our award-winning casino, outstanding dining, entertainment and Four Diamond rated hotel. We are also actively building with the construction of a second hotel tower. We are proud of our existing partnerships to put FireKeepers at the forefront of Michigan’s betting landscape. 

“We’re the title corporate sponsor of the Nascar FireKeepers Casino 400 held annually at the Michigan Speedway, a testament to our dedication to creating that full-service entertainment ecosystem. In partnership with Scientific Games, we’re thrilled to offer sports betting and igaming both online and in our upscale property.”